Vision
Direction with Purpose
Leaders and organizations defining their next chapter—clarifying who they are, what they stand for, and where they’re going.
Big shifts stall when no one can answer this important question:
Who are we becoming, and how will anyone know?
Vision is how big shifts become real. We define what you’re becoming, why it matters, and how it shows up, across story, identity, and market moves, so your teams align, your stakeholders believe it, and your next chapter lands with force.
Vision's Flex
Vision’s flex is narrative gravity: the ability to name what’s next (credibly) and make the market, and your own leadership team, move toward it.
Where Vision Begins
- What is the next chapter we’re asking people to believe?
- Which audiences decide our future, and what do they need to see from us?
- What does “proof” look like across story, experience, and market action?
“We came in thinking we needed a refresh. What Vision gave us was something harder, and more valuable: a clear identity, a story our leaders could actually carry, and a go-to-market plan that finally made the work feel coordinated. Decisions got faster. Messaging got sharper. And for the first time in a long time, our teams sounded like one organization.”
Saxum Vision Client
Sound Familiar? Get Vision.
“We’re changing, but our image and story hasn’t caught up.”
“Leadership doesn’t share the same picture of who we are.”
“We’re entering new territory and can’t afford a muddled identity.”
“We need a long-term vision that can flex with reality.”
You’re making multi-year bets and need a strategic plan that is both grounded and adaptable.
What Vision
Makes Possible
- A unified brand system: platform, messaging, and design that actually works across programs, sub-brands, and teams.
- A strategic narrative that ties leadership intent, culture, and audience needs into one story.
- A go-to-market roadmap that sequences audiences, channels, and moments instead of scattering tactics.
- A long-term strategic frame that keeps direction anchored even as conditions shift.
The specific deliverables change by solution. The constant is the outcome: direction with purpose, not just activity with momentum.
If they can’t repeat it, it’s not strategy.
How Our Client Partners Work With Vision.
Vision solution at once. Most engagements use one or two as the backbone, with others added only where they unlock outsized value.
Project Sprints
Integrated Programs
Enterprise Platforms
Building the Right Vision Program
Vision works best as a program because identity, narrative, and go-to-market have to reinforce each other. But it’s rarely “all at once.”
We design the right configuration for your moment and your horizon, then sequence the work so the story becomes repeatable and the market move becomes executable, without dragging your organization through consensus theater.
Let's shape your Vision, together.
A Value Discovery is a focused, senior-level working session to clarify what matters, what’s at risk, and what would make progress real. If we’re not the right partner, we’ll tell you.
Vision Solutions Guide
Core
Unified Brand Strategy
Establish who you are and how you show up, once and for all.
Core integrates your brand platform, messaging, and design system into a cohesive identity that scales. It brings order to sprawling programs, sub-brands, and legacy expressions so everyone is building from the same foundation.
- Fragmented or inconsistent brand expression across departments, regions, or units.
- Confusion about how programs, services, or sub-brands relate to the parent brand.
- Internal teams making up their own versions of the brand because there’s no usable center.
- Messaging and design that don’t reinforce each other—or your strategy.
- Brand architecture and portfolio mapping (including sub-brands and endorsed brands).
- Development of core brand platform—purpose, values, positioning, promise, proof.
- Messaging frameworks tailored to priority audiences and stakeholders.
- Design system development: visual identity, applications, and guidelines.
- Leadership and team alignment sessions to stress-test and adopt the new foundation.
- Unified Brand Platform Playbook
- Audience Messaging Framework & Stakeholder Playbook.
- Visual Identity System & Brand Guidelines.
- Brand Architecture Map (institution, programs, services, initiatives).
- Brand Training & Adoption Toolkit for internal teams.
Core = the brand.
It gives your organization one coherent identity and foundation to build from—internally and in the market.
Narrative
Strategic Story Architecture
Make your story a strategic asset, not a collection of slogans.
Narrative crafts the story only your organization can tell, the one that threads identity, culture, strategy, and audience needs into a rallying point for action. It becomes the lens for how you explain change, build trust, and mobilize people over time.
- Fragmented storytelling across campaigns, leaders, and channels.
- Leadership messages that don’t connect to what audiences actually care about.
- Big initiatives launched as one-off “announcements” with no larger arc.
- A brand purpose that sounds good but doesn’t translate into daily decisions.
- Facilitated work with leadership to define story arcs, themes, and non-negotiables.
- Creation of strategic story architecture (purpose, tension, promise, proof, outcomes).
- Story alignment across internal and external audiences, including skeptics.
- Campaign and content story frameworks that keep initiatives connected to the core narrative.
- Coaching and tools so leaders and communicators know how to “carry the story” consistently.
- Strategic Story Architecture document.
- Leadership Story Playbook (keynotes, town halls, board conversations).
- Core Narrative Messaging Deck for campaigns and media.
- Story Frameworks for priority initiatives or issues.
- Story Adoption & Training Workshops for spokespeople and teams.
Narrative = the story.
It gives you a durable, strategic story that leaders, teams, and communities can align behind.
GTM
Go-to-Market Strategy
Move from story to market.
GTM (Go-to-Market) defines how your brand and story reach the right audiences in the right order. It translates your platform and narrative into a sequencing, channel, and activation plan that connects ambition to measurable outcomes.
- Disconnected tactics with no overarching plan—or conflicting ones.
- Unclear or misaligned target audiences and priorities.
- Launches that underperform because timing, channels, or expectations are off.
- Wasted spend on channels that don’t match your goals or audience behavior.
- Audience prioritization and segmentation tied to business and mission objectives.
- Channel strategy across paid, earned, shared, and owned media.
- Rollout sequencing: phases, timing, markets, and “no-regret” plays.
- KPI frameworks and measurement plans aligned to leadership expectations.
- Internal coordination planning so marketing, comms, and operations move in sync.
- Go-to-Market Playbook (by initiative, market, or portfolio).
- Audience Targeting & Prioritization Matrix.
- Channel & Messaging Rollout Plan across PESO.
- Launch Timeline & Sequencing Roadmap.
- Campaign KPIs & Measurement Framework.
- Cross-Functional Launch Readiness Toolkit.
GTM = the plan.
It gives you a concrete path from brand and story to market impact.
Current
Integrated Strategic Planning
Chart the long-term path, and keep it relevant.
Current unites teams around a shared long-term vision and applies adaptive planning frameworks so your strategy can flex as reality shifts. It turns your brand and narrative into a living strategic spine, not a static slide.
- Vision statements with no credible path to execution.
- Siloed plans across departments that don’t add up to a coherent future.
- Difficulty adapting long-term plans when conditions, policy, or markets change.
- Leaders and teams working on different “versions” of the future.
- Development of integrated strategic plans (often 3–5 year horizons).
- Adaptive planning frameworks that accommodate new data, shifts, and experiments.
- Enterprise-wide alignment sessions to set long-term priorities and guardrails.
- Scenario-informed strategy roadmaps that account for multiple plausible futures.
- Integration of brand vision into operational, financial, and cultural plans.
- Integrated Strategic Planning Framework.
- Multi-Year Strategy Roadmap & Milestone Map.
- Scenario-Responsive Planning Toolkit.
- Enterprise Alignment Deck for leadership and boards.
- Annual Review & Reset Playbook.
- Long-Term Brand & Voice Continuity Guide.
Current = the trajectory.
It turns your North Star into a practical, adaptable path over time.
For Quick Wins, Start with a Vision Accelerator.
Compass
Compass is a sprint that crystallizes mission, values, and the North Star at the top. It’s designed for leadership teams who need to get on the same page before major brand, strategy, or go-to-market moves.Calibrate is a readiness diagnostic for your brand, marketing, or communications function. It looks at structure, skills, process, partners, and tools through the lens of what leadership is asking that team to deliver.