STACKS
Influence
Visibility into Trust
Leaders and organizations facing increasing complexity, seeking to align teams, or planning strategic change.
Influence is where visibility stops being fragile and starts becoming an asset.
Visibility is easy to get and hard to hold. Influence makes it defensible. We position leaders and brands at the center of consequential conversations, then back it with earned-first narratives and networked distribution, so reputation compounds instead of turning into risk.
Influence's Flex
Benefit-of-the-doubt capital: earning credibility and shaping perception so your organization is believed, trusted, and followed, especially when stakes rise and scrutiny spikes.
Why Influence Matters Now
In today’s arena, attention is cheap. Trust is not. What you say, don’t say, and do gets captured, shared, and judged, often without context.
Influence exists for leaders who:
- Hold responsibility in sectors where credibility is the work.
- Need their voice to match their mandate—not their title.
- Build reputation like a system: consistent, intentional, and resilient under scrutiny.
"The real shift was stakeholder confidence. We stopped reacting and started setting the terms."
Saxum Influence Client
Sound Familiar?
You Need Influence.
Influence is your starting point when you’re saying things like:
“We’re doing important work, but we’re not in the rooms or feeds where it’s being discussed.”
Coverage, conversation, and credit are flowing to louder or simpler voices.
“We’re one incident away from a reputational hit we’re not ready for.”
Issues are mounting, scrutiny is growing, and you don’t have a cohesive plan for when, not if something breaks the surface.
“Our leaders are visible, but not influential.”
They’re on panels and in articles, but without a clear point of view or a consistent throughline.
“We need our reputation to work harder for us.”
Funders, regulators, partners, and communities know you, but not with the level of trust and confidence your impact requires.
If that’s familiar, you don’t have a visibility problem, you have an influence gap.
What Influence Makes Possible
After Influence-aligned work, you should have:
Influence is not just about getting your name out. It’s about earning the right kind of attention, from the right people, at the right moments.
- A credible leadership bench that’s easy to find, quote, and invite into high-stakes conversations.
- A narrative you’re known for, not just messages you push, one that shows up consistently across media, events, and digital channels.
- An integrated media presence where earned, owned, and shared channels reinforce each other instead of operating in silos.
- Crisis and issue readiness that gives leaders confidence under pressure: clear roles, clear responses, clear guardrails.
You choose the mix of solutions you need; the shared outcome is the same: credibility you can rely on.
Visibility is easy. Credibility is earned—and it changes what people are willing to do with you.
How Our Client Partners Work With Influence.
You never need every solution at once. We design Influence around your arenas, your risk profile, and your time horizon.
Project
Sprints
Some leaders deploy Leading Voice + Resonate ahead of a major policy initiative, report launch, or market entry.
Others activate Respond + Media Prep during a sensitive transition, investigation, or heightened scrutiny.
Integrated
Programs
Executives run Leading Voice + Resonate + Networked as a 12–18 month executive visibility and reputation program.
Enterprise
Platforms
In some relationships, Influence is intertwined with Adapt, Trace + Radar, so visibility strategy is fed by real-time signals and foresight.
Building the Right Influence Program
Influence is where you stop leaving your story to chance. We build leadership voice, earned-first media engagement, networked presence, and crisis readiness so you can show up with credibility and hold it when the pressure hits.
Influence is modular by design. We bring the pieces your moment demands, so visibility becomes defensible, reputation compounds, and you’re ready when the spotlight swings your way.
Let's build Influence together.
A Value Discovery is a focused, senior-level working session to clarify what matters, what’s at risk, and what would make progress real. If we’re not the right partner, we’ll tell you.
Influence Solutions Guide
Leading Voice℠
Thought Leadership & Executive Visibility
Turn leaders into credible voices, not just titles on a page.
Leading Voice℠ develops a clear, credible platform for your executives and senior leaders. It sharpens their point of view, aligns it with organizational strategy, and turns that into a disciplined thought leadership presence across channels.
- CEO/founder is invisible or under-leveraged.
- Missed opportunities to claim expert ground on issues you’re already leading on.
- Unclear or fragmented executive point of view across your leadership bench.
- Leaders not seen as a go-to voice on issues they are actually leading on.
- Leadership voice and positioning audits.
- Thought leadership strategy that links leader POV to organizational outcomes.
- Editorial calendar and content roadmap aligned to priority issues and moments.
- Executive ghostwriting, content development, and speech support.
- Preparation for conferences, panels, investor forums, and legislative or regulatory settings.
- Ongoing coaching so leaders show up confidently and consistently.
- Executive Thought Leadership Platform Deck.
- POV & Messaging Framework for Leaders.
- Editorial Calendar & Content Roadmap.
- Signature articles, op-eds, speeches, and testimony prep.
- Event & Conference Positioning Playbook.
- Media pitching & Desk-side briefings.
- Visibility & Influence Metrics Dashboard.
Leading Voice = your voice.
It turns individual leaders into steady, credible narrators of your story.
Resonate
Earned-First Storytelling
Earn the right attention in the conversations that matter most.
Resonate connects your story to the audiences and conversations that matter through PR, earned media, and influencer engagement. It’s built to earn coverage, not just chase mentions, and to create cultural traction where it counts.
- Weak or inconsistent media coverage relative to your impact.
- Low public recognition of your brand or leadership in priority markets.
- Disconnected or outdated influencer strategies.
- Difficulty generating real traction around key initiatives, reports, or launches.
- Media and influencer strategy design with an earned-first bias.
- Development of hooks, narratives, and story angles that actually cut through.
- Proactive media and influencer outreach and relationship-building.
- Press office function for ongoing story placement and response.
- Influencer identification, vetting, and partnership design.
- Measurement of earned coverage and cultural impact—not just volume.
- Media & Influencer Engagement Strategy.
- Story Pitching Toolkit and angle library.
- Press Kit & Media Assets.
- Influencer Network Map & Partnership Plan.
- Coverage Monitoring Dashboard.
- Earned Media Impact Report.
Resonate = the amplifier.
It turns your story into visible, credible presence in the public square.
Networked
Integrated Media Ecosystem
Build and run a coordinated media ecosystem: earned, owned, shared, and paid, influencers, strategic partnerships, and sponsorships that keep your organization visibly and credibly present over time, not just one defined.
When one-off campaigns are not enough or are too disjointed, Networked designs and manages activity across earned, owned, shared, and paid channels. It’s the connective tissue that keeps your presence consistent, coordinated, and compounding over time.
How it’s different from Activate (Momentum Stack): Networked is always-on infrastructure, not a single launch. Activate runs a specific campaign; Networked runs the long-term media program that those campaigns plug into.
- Fragmented or siloed media efforts across departments and vendors.
- Inconsistent presence across channels, markets, or regions.
- Campaigns that spike visibility briefly and then go dark.
- Missed opportunities to link PESO channels into a single, strategic program.
- Integrated media program design across earned, owned, shared, and paid.
- Long-term visibility, content, and media calendar creation.
- Orchestration of platforms, partners, and channels into a unified ecosystem.
- Ongoing management of multi-channel media efforts.
- Content repurposing strategies that extend the life and value of every story.
- Performance analysis to optimize reach, credibility, and cost over time.
- Integrated Media Program Roadmap.
- Channel Playbook.
- Strategic Partnerships.
- Annual Visibility & Media Calendar.
- Media Partnership Strategy Guide.
- Multi-Channel Content Repurposing Toolkit.
- Integrated Media Impact Dashboard.
Networked = the ecosystem.
It turns one-off visibility and campaigns into a sustained program that stakeholders can rely on.
Respond
Crisis & Reputation Management
Lead with steadiness when the pressure is highest.
Respond creates the structure, playbooks, and real-time support you need to navigate crises and reputational threats without losing control. It protects credibility while you do the hard work of actually fixing the issue.
- Delayed, reactive, or contradictory public responses.
- Internal confusion about who says what, when, and to whom.
- Media escalation without a clear counter-narrative.
- Executive uncertainty about how—and whether—to show up.
- Fear that one moment could undo years of trust-building.
- Development of tailored crisis playbooks and response matrices.
- War-gaming and scenario planning for likely issue clusters.
- Real-time monitoring and calibration during active events.
- Executive briefings and coaching for high-stakes moments.
- Coordination across internal and external stakeholders.
- Post-crisis debriefs and lessons-learned to strengthen resilience.
- Crisis Response Playbook.
- Response Matrices & Message Frameworks.
- Real-Time Crisis Monitoring Dashboard.
- Executive Briefing & Coaching Packs.
- Stakeholder & Media Communications Coordination Plan.
- Post-Crisis Debrief & Lessons-Learned Report.
Respond = the shield.
It keeps your hard-won credibility intact when the pressure is highest.
For Quick Wins, Start with
a Influence
Accelerator.
Each Accelerator is a defined, outcomes-based engagement that plugs into the Clarity Stack and delivers a concrete win you can act on immediately. Lower friction, high impact, and a clear path if you decide to go deeper.
Spotlight
Spotlight focuses on a specific leader, moment, or opportunity window. We clarify the positioning, lock in priority venues, and activate a short, disciplined burst of visibility (events, conferences, op-eds, targeted media) that aligns with your larger reputation strategy.
Smokejump
Smokejump is a fast-deployed response cell that helps you stabilize narratives when issues flare up. We help you assess the situation, design immediate responses, coordinate channels, and buy time to move into a fuller Respond or Reputation Recovery engagement if needed.
Talk through what Influence means for you.
Influence is for leaders whose work already carries weight—regardless of whether the spotlight feels welcome. If you’re responsible for trust at scale and want your story, your leaders, and your reputation to match that responsibility, this is where we work.