Sequences
Integrated journeys for complex change
Some challenges aren’t “a project.”
Some leaders require multiple outcomes to land at once.
Sequences are how we architect those journeys. Each Sequence is a curated, multi-phase engagement that pulls from multiple Stacks, Clarity, Vision, Momentum, Influence, Adapt, and connects insights, execution, and infrastructure into one coherent arc. Not a grab-bag of projects. A deliberate path.
They’re a sequence of moves that have to land in the right order—inside the organization and out in the world. A new brand that can’t just launch and vanish. A trust crisis that won’t be fixed by a single statement. A culture shift that has to hold through real pressure.
When your challenge:
- Cuts across internal culture, external reputation, and market performance
- Will unfold over multiple quarters or years
- Can’t be solved by “fixing the campaign” or “refreshing the logo”
You don’t need another project.
You need a Sequence.
Brand-to-Demand
Turning your brand into a living engine for growth.
Ideal when
- Your work is out ahead of your reputation and you need to be taken seriously, fast.
- Your CEO, founder, or executive team has a strong vision but no clear public platform.
- You need credibility with funders, partners, or regulators who still see you as “emerging.”
- You want thought leadership that actually shapes critical conversations, not just more content.
What it does
- Gathers insight into how your leader and organization are perceived now (Clarity).
- Defines a focused leadership brand and narrative tied to your institutional direction (Vision).
- Aligns leadership on what the leader will—and won’t—stand for in public.
- Expands presence across media, stages, and networks through a disciplined visibility plan (Influence).
- Sustains and tracks perception growth so reputation compounds over time, not just in spikes.
Brand-led Change
Using brand as the spine for organizational transformation.
For institutions using a new strategy, merger, or operating model to reshape who they are, and needing the brand to lead that change internally and externally.
- You’re consolidating entities, programs, or campuses under a single brand.
- A new strategy or plan demands visible behavior change, not just new language.
- Internal teams are wary of “another change initiative” and need a clearer why.
- Uses brand and story to articulate the future state: what’s changing and what’s not.
- Aligns leaders, managers, and teams around new expectations and behaviors.
- Connects internal engagement, external messaging, and experience so the story holds under pressure.
Reputation Recovery
For organizations recovering from public missteps, protracted issues, or long-ignored stakeholder concerns.
- You’ve experienced a visible failure, crisis, or controversy.
- Key stakeholders (customers, communities, regulators, donors) no longer take your commitments at face value.
- You need more than a crisis plan; you need a structured path back to trust.
- Anchors leadership in a truthful, shared understanding of what happened and why it matters (Clarity).
- Defines a new, honest narrative and commitments (Vision + Influence).
- Designs and delivers actions, experiences, and communications that demonstrate change over time (Momentum + Adapt).
Under Fire
Leading well in seasons of intense scrutiny.
For leaders and institutions under sustained media, political, or community pressure, where every move, misstep, or silence is amplified.
- You’re facing regulatory, legislative, investigative, or media scrutiny.
- Your leaders are frequently “on the record” and their words and presence now carry more weight.
- Internal morale and external trust are both under strain.
What it does
- Clarifies the real issue landscape and stakeholder power map (Clarity).
- Sharpens leadership narrative and visibility strategy (Influence).
- Creates a structured cadence of communication, engagement, and monitoring to navigate the season with integrity.
Catalyst
Build the reputation your ambition deserves.
For growth-stage or mission-driven organizations that need to mature quickly, earning trust and visibility with funders, regulators, partners, and the public.
Ideal when
- Your work is out ahead of your reputation and you need to be taken seriously, fast.
- Your CEO, founder, or executive team has a strong vision but no clear public platform.
- You need credibility with funders, partners, or regulators who still see you as “emerging.”
- You want thought leadership that actually shapes critical conversations, not just more content.
- A structured performance and maturity assessment across key domains.
- Clear view of strengths, gaps, and risks.
- A prioritized improvement roadmap—where to focus first, and what can wait.
More to Explore
Stacks
Choose a Stack when you have a defined outcome. We organize the right solutions around that outcome, so work stays aligned.
Accelerators
Accelerators deliver fast, targeted burst when you need quick validation and visible progress on a specific initiative.